PATHETIC NEW AD CAMPAIGN

I am not as cyber-oriented as many people so I ask you: Is this ad campaign for Svedka vodka not one of the worst in history? I enjoy futuristic imagery but who the f#ck looks at this ad which asks "RU bot or not?" and thinks Oh, I'm bot and then buys this vodka? Bot presumably being a cuddly abbreviation of robot. I find it hard to believe that this idea tested favorably with market researchers.